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This may be the reason why you can’t stop binge eating

By Katherine Kimber, Registered Dietitian | January 30, 2019

As a result of the diet culture world we live in, it has become all too common to live by “food rules”.  

These rules are usually self-imposed and dictate the types of foods that should be consumed, how much and when. Whether that’s only eating “clean” foods or eating a certain number of calories at each meal or only eating at specific times of the day, the rules can be subconscious, and very rigid.  

So, what if I said to you that it was time to ditch all these rules and give yourself unconditional permission to eat whatever you like?  

Would your response be … 

a) “I already do allow all foods in my life, but I also give myself permission NOT to eat if I don’t feel like it.


b) “ummm, you mean everything like full fat dairy, chips and pastries? But, but, but … what about my health?”

If you answered a) well, good on you! You are someone who knows that all foods can be part of a varied diet, but at the same time, will know when NOT to eat and consciously choose not to do so. You are someone who does not let food control you, because you know that all food is available at any time when you need it.   

If you answered b), then you’re not alone. This article will talk about how we can incorporate all food in your life in a mindful, conscious way, without fear of eating chaotically and feeling out of control around food.   

In order to create a healthy relationship with food one of the first things we must do is give ourselves permission to eat all foods. That’s right. All foods. Without restriction.  

Internationally run self-care retreat, Green Mountain at Fox Run, states really nicely that: “many women aren’t totally sold on the idea that we’re allowed to eat what we want at first, thinking, “That’s exactly what brought me here to begin with.” But they do usually all agree that the alternative approach of restriction and deprivation hasn’t worked so well either.”

 Yes, allowing all foods to be consumed may sound scary and downright crazy, especially because diet culture has led us to believe that some foods are “good and some are “bad”. But it’s important to remember that by doing this and becoming an intuitive eater is not about letting go of your health.  

It’s about making all foods normal, so you can enjoy eating all foods in moderation without episodes of binge eating or feeling out of control. 

Having rigid rules around forbidden foods, paradoxically leads to greater restrictions, which then increases the chances of binge eating. However, if we remove the food rules and allow all foods (especially previously forbidden ones) in our life the urgency and intensity to eat decreases (1). This phenomenon is called habituation, where repeated exposure to something eventually loses its appeal. Habituation can actually be experienced in other facets of our life. For example, when you buy a new car and first drive it out of the dealership, it’s exciting. But eventually, the novelty of the new car wears off.  

This can also be applied in the context of food. So, for dieters, this means that the more a certain food is restricted, the higher the desire it is to eat because of the lack of exposure to it. If we can give ourselves full permission to eat all foods, then the “eat-this-now-before-you-never-let-yourself-eat-this-again” mentality is likely to dissipate.  

Interestingly, studies show that people who follow food rules generally display perfectionist traits (2). And that makes sense, considering that perfectionism is where a person will place large emphasis on organisation and preciseness, set high personal expectations and be self-critical if personal accomplishments are not met (2).  

So now that we understand why we need to give ourselves unconditional permission to eat, let’s break it down into simple steps of how to actually do it.  

Step 1: Change of mindset: No food is morally better than another 

Food is food! Let’s not label it as “good” or “bad” or demonise calories. Seeing all foods as equal, means your choice to eat a certain thing is not emotionally driven. So that means deciding to eat a cookie is equal to deciding to eat a salad. Neither one of those food choices has a higher moral value. If you want to eat the cookie, eat the cookie. If you want to eat the salad, eat the salad!  

Step 2: Identify your “forbidden” food and practice giving yourself permission to eat it 

Is there a particular food that you’ve previously not allowed yourself to have? Let’s name an example. Say your once “forbidden food” was ice cream. It’s now time to give yourself full permission to allow ice cream back into your life.  

For some clients, this is scary. They feel that if they give themselves permission to eat their forbidden food, they may never stop eating it.  

So how do we manage this?  

Firstly, when giving ourselves permission to eat, don’t do it when hungry! Maybe try this 30mins – 1hour after a meal. Also, perhaps try this in an environment where you feel safe, such as at work, in a restaurant, at someone else’s house, before bringing it into the home.  

So, let’s use the ice-cream example. When you desire ice-cream, pause and check in with yourself about what is driving this desire. Are you sad, tired, angry, bored? Is it just convenient to have it?  

Then have a think about the quality of the ice-cream. How will it make you feel afterwards?  

Once you’ve checked in on these things, if you still decide to eat the icecream, then do so mindfully. That is, slowing down, getting rid of any distractions and truly tuning in as you take each mouthful. As you take bites, think about the texture, taste and smell. Try to really be in the present moment throughout the whole eating experience. 

Then once you’ve finished, carry on with your day and don’t give it another thought. A big part of this process is not allowing food to occupy our minds and think about it anymore than we have to.  

Step 3: Make a plan for how you’re going to include the “forbidden foods” back into your life 

Now that you know you can have your icecream whenever you choose, plan out when you would like to practice eating mindfully with it. This helps to avoid eating it impulsively. And remember, this is practice and it’s normal to not get it perfect! Some days you may end up eating more of the icecream than you would have liked, but that’s perfectly fine! This is about gaining confidence that you can trust your body and discover that no one food has power over you.   

Giving yourself permission is a process. And it takes practiceIf there are days where you overeat, instead of being critical, get curious about what was going on that day. The key is not to beat yourself up over it! After all, there are much worse things you could do than eat some chocolate!  

For more on how to stop binge eating, how to stop food obsession, emotional eating, stress eating, yo-yo dieting, and how to start intuitive eating check out my FREE download. This will guide you through some of the first steps to support you through your food problems. You will learn how to stop food obsession, and how to start intuitive eating


  1. Tribole E, Resch E. Intuitive Eating, 3rd ed. New York, NY: St. Martin’s Press; 2012 
  2. Brown, A. J., Parman, K. M., Rudat, D. A., & Craighead, L. W. (2012). Disordered eating, perfectionism, and food rules. Eating Behaviors, 13(4), 347-353. doi:10.1016/j.eatbeh.2012.05.011

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Welcome to Nude Nutrition

I am Katherine Kimber, a Registered Dietitian, and Certified Intuitive Eating Counsellor with a first-class Undergraduate and Masters’s degree from Kings College London.

Are you fed up with not knowing what you should or shouldn’t be eating? Perhaps relying on external tools such as the time of day, points systems, calorie tracking or rigid rules to show you the way.

If you’re ready to get out of your head when it comes to food decisions, and more into your body then you’ve come to the right place. I’m here to strip the nonsense, so you can feel better in your body and figure out a sustainable approach to movement and nutrition.

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